One Peru Is Not Enough
If a single Peru isn't enough to help children with cancer, what should we do?
🇺🇸 🤠 🇵🇪
Keypoint ↴
Peru has one of the lowest rates of donation. In order to cover all cancer cases we would need at least 3 “Perus”. 🇵🇪 🇵🇪 🇵🇪
So what did we do? First we appealed to the most famous campaign of Peruvian advertising. 🤠
A documentary that took place in a city named Peru, in Nebraska (USA). 🇺🇸
And we decided to get back there to search for “Peruvian” hearts. 🫀
Launch Film↴
Then we located the two cities with the lowest rating of donation in our country: Junin and Trujillo. 👛
And we traveled to their homonymous cities, in Argentina and Spain, looking for new donors. 🇦🇷🇪🇸
Junin Film↴
Trujillo Film↴
