#ZeroPointFiveEffect ⏳
Peru ranks third in Latin America in deaths due to traffic accidents. There, the maximum legal level when driving is 0.5 grams of alcohol per liter of blood. How can we make sure every Peruvian is familiar with this 0.5? Maybe we can let the most famous celebrities do the job for us, free of charge.
Case Study ↴
☆ Cannes Lions (1Silver + 1SL). Ojo de Iberoamérica (2Silver + 2 Bronze + 6SL). The Bill BernBach - DDB’s Global Creative Awards (1Gold). Ideas Award (1GP+4G).
"How to get Messi, Obama and the Pope featured on your campaign for free". - LatinSpots
"How to get Messi, Obama and the Pope featured on your campaign for free". - LatinSpots
"Such a fun way to raise awareness". - AdAge
"Such a fun way to raise awareness". - AdAge
"Simple and clever creativity is always the best". - @ddblatina
"Simple and clever creativity is always the best". - @ddblatina
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