Q’eros ⛰️

Cusqueña, AB InBev's premium beer in Peru, historically revalues the origin of Peruvians, tracing back to the Inca Empire. For our latest campaign, we discovered that the direct descendants of the Incas still endure. Yes, in the midst of 2024, there exists a community living at 5,000 meters above sea level, who are the direct heirs of one of the world's most famous empires. This community, which lives and survives through time, is now also the protagonist of our campaign.